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Don't Just Wait to Be discovered

MABCOVERSMALL


Build Strong Foundations For Your Success

Eric E. van Monckhoven.JPG

For many artists in the startup or discovery stage, being "indie" often represents confusion and overwhelm. You might feel lost and uncertain. You might feel that the music industry is changing and not know what you can do to walk a step forward.

Now, ask yourself: "If I had a blueprint to guide my steps, would I feel more comfortable?"

Like any other people in business, music artists today can't afford to wait around to get discovered. They need to get organised and start making it happen for themselves. The good news is that today's indie musicians and bands can set their own path and use opportunities they did not have before.

Like thousands of other artists, you can become the CEO of your own career! 

MINDSET


AUDIENCE


BRAND


STORYTELLING


MARKETING MIX


BUSINESS MODEL


Join the program:

The Music Artist Blueprint (MAB)

The Music Artist Blueprint (MAB) is a dynamic 6-week coaching curriculum designed to empower emerging artists with the essential tools for effective self-promotion, discovery readiness, and music project launch.

WHY?

The Battle for Attention & Monetizing Your Craft

Many experts expect the music sector to become even more competitive. With over 12 million artists on Spotify, putting your name out there and building a sustainable career requires solid foundational steps, including:

  • Developing an entrepreneurial mindset

  • Identifying niche markets to target your audience

  • Building a strong musical identity and compelling brand

  • Creating an engaging storytelling

  • Defining the perfect marketing mix

  • Understanding business modeling

The Music Artist Blueprint is specifically designed to introduce you to this essential journey and guide your steps.

HOW?

Your Path, Your Choice

We offer two distinct pathways to fit your unique needs and budget:

Option 1: The MAB Online Course (Self-Paced)

  • Your Journey: Dive into the core MAB curriculum at your own pace. This comprehensive online course provides all the foundational knowledge to strategically build and promote your music career.

  • What's Included:

    • The MAB eBook: Access to all 6 detailed chapters, packed with insights and strategies.

    • Actionable Homework Assignments: Exercises designed to spark creative ideas, pinpoint strengths and weaknesses, set SMART goals, and guide decision-making.

    • Exclusive Resources: Gain access to valuable content from seasoned artists and industry professionals for inspiration and practical application.

  • Ideal for: Artists who prefer to learn independently, are highly self-motivated, and are looking for a comprehensive guide they can work through at their own rhythm.

Option 2: The MAB Full Coaching Program (Personalized 1x1 Support)

  • Your Guided Transformation: This premium program includes everything from the MAB Online Course, plus dedicated, personalized coaching designed to maximize your results and accelerate your progress.

  • What's Included:

    • All MAB Online Course Content: The eBook, homework assignments, and exclusive resources.

    • 6 x Personalized 1-on-1 Coaching Sessions: (One per module, scheduled weekly or as agreed). As your dedicated coach, after discussing your objectives and needs, I'll personally guide you through each chapter, ensuring you grasp key concepts and feel empowered to ask questions.

    • Objective-Based Guidance: Each session will be tailored to your specific goals and challenges, helping you apply the MAB principles directly to your unique project.

    • Outcome Evaluation: Together, we'll evaluate your progress, refine your strategies, and discover what's truly effective for you.

    • Continuous Support: Beyond the sessions, you'll have ongoing access to me for support and clarifications throughout the 6 weeks.

  • Ideal for: Artists seeking dedicated accountability, tailored feedback, direct problem-solving, and accelerated growth with expert personalized guidance.

WHAT?

Your Empowered Outcomes

Upon Completing the Program:

You'll gain practical mastery in:

  • Navigating Industry Mechanics: Gaining a better understanding of how the music industry operates (with a focus on Europe's world/folk/jazz music ecosystems) .

  • Target Audience Discovery: Learning how to identify your target audience and build your contact/mailing lists. 

  • Unique Brand Development: Crafting your compelling musical and personal brand identity.

  • Engaging Storytelling: Developing narratives that deeply resonate with your audience.

  • Strategic Marketing Mix: Articulating and implementing your most effective marketing strategies.

  • Sustainable Business Modeling: Designing business model canvases adapted to your unique value propositions and offerings.

Throughout the Program:

Every module is designed to:

  • Cultivate Strategic Mindset: Fuel your mind with innovative ways to look at yourselves and the music ecosystem, helping you plan, build, and grow your career strategically.

  • Drive Actionable Growth: Through homework assignments, you'll respond to questions that spark creative ideas, pinpoint strengths and weaknesses, set SMART goals, and define actionable work packages to guide decision-making.

  • Inspire & Resource: You'll be given access to valuable resources from seasoned artists and professionals for inspiration and practical application.

MAB is an action-learning program built to help you discover and effectively communicate the true essence of your music and personal brand.

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In Brief:

 

This comprehensive six-week coaching program includes:

  • Your complimentary copy of the E-book, providing valuable insights and strategies.

  • Engaging homework assignments and challenges to reinforce your learning.

  • Access to a curated selection of useful links and additional resources to further enhance your understanding.

  • Personalised online 1 x 1 session (Option 2 ) with me to address your questions and provide personalised guidance.

​Interested? Want more information? Wish to schedule a Call?

CONTACT ME

NR

With Eric's support,  we've been able to start meeting our fans internationally, improve our visibility, and made more professional connections.

New doors opened! 

Northern Resonance
Sweden

SN_NA

Thanks to Eric,  we are slowly getting a clear vision on what steps to be taken in order to get bac on our feet.

'O Rom
Italy

Nagwetch

After years, I finally  found something clear, understandable, and actionable. 

Nagwetch
Canada

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