Folk, World, Jazz
Since 2007
[Live] Music With Roots
About:
WHY THE MUSIC ARTIST BLUEPRINT?
Our exciting 6-module coaching curriculum, centers around crucial elements that lay the groundwork for effective self-promotion and business launch mindset in the early stage of a career or new project. It shows you what it takes to build strong foundations to start-up and walk your path in beauty.
MINDSET | AUDIENCE | BRAND | STORYTELLING | MARKETING MIX | BUSINESS MODEL
WHAT YOU WILL GAIN?
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Personalised support to keep you on track and help you navigate challenges.
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Hands-on tasks to test and refine your strategies.
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A collaborative environment to assess your progress and adapt to what works best for your artistic vision.
WHAT YOU WILL UNDERSTAND?
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The essentials of the modern music industry and how to leverage revenue streams.
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The fundamentals of grassroots marketing strategies.
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How to identify your target audience, develop a strong brand identity, and tell your story in a compelling way.
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How to put your music in front of the right people
YOU WILL ALSO WORK ON:
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Your marketing mix and the essential elements of a Booking Agent Kit, including your bio, one-sheet, EPK, technical rider, hospitality rider, and more.
Program Features:
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Structured Learning: Each module comes with a dedicated chapter , providing a step-by-step approach to developing your promotion and income strategy.
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Creative Assignments: Unlock new ideas, identify your strengths and weaknesses, and set actionable goals through tailored homework.
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Invaluable Resources: Access to curated materials and insights from experienced artists and industry professionals to inspire your journey.
A Path to Your Unique Brand:
This program empowers you to articulate the true essence of your music, connect meaningfully with your audience, and build a community of supporters around your work.
READY TO WALK A STEP FORWARD?
As your dedicated coach, I'll personally guide you through each module (one per week/month), ensuring you grasp key concepts to design your marketing mix.
6 MODULES
Eric E. van Monckhoven
Many experts are expecting the global economy to WORSEN - not get better.
This means that if you're in business at all --- music or otherwise --- you must, more than ever before, strengthen your FOUNDATIONS by focusing on the following:
Build a Strong Online -Presence
To help people find you and support you
Network, network, and network
To build long-term relationships
Reinforce your Brand Identity and Storytelling
To engage attract, engage with, and give value to your audience
Increase your Mailing List
To grow your "safery net", keep people in the loop and monetise
Revamp your Website and E-shop
To ease the customer journey so that people can buy and/or continue to buy from you
Make sure all your Music & Art Works are properly protected and registered
To collect all your royalties
These are the things you should really focus on.
It will require increasing your non-musical skills.
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The MUSIC ARTIST BLUEPRINT is meant to help you guide your efforts on this journey.
Weekly tips on Substack
WHAT TO EXPECT IN 2025
Tell me about you, your preoject, your most pressing questions. We'll schedule a call!
MUSIC ARTIST BLUEPRINT HOME
With Eric's support, we've been able to start meeting our fans internationally, improve our visibility, and made more professional connections.
New doors opened!
Thanks to Eric, we are slowly getting a clear vision on what steps to be taken in order to get bac on our feet.
