Folk, World, Jazz
Since 2007
[Live] Music With Roots
About:
The MUSIC ARTIST BLUEPRINT, our exciting 6-module coaching curriculum, centers around crucial elements that lay the groundwork for effective self-promotion and business launch mindset in the early stage of a career or new project. It shows you what it takes to build strong foundations to start-up and walk your path in beauty.
We emphasize innovative design thinking and dynamic business modeling as we guide artists on their journey.
During the program:
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We’ll offer you experienced guidance & help you on the way.
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You’ll do the work & test proven pathways.
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Together, we'll evaluate the outcomes and discover what's effective for you.
Upon completing the program:
You'll gain insights into:
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Understanding the mechanics of modern marketing
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Locating your target audience
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Developing your unique brand identity
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Interacting with your fans effectively
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Defining your marketing mix
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Designing a business model canvas
Throughout the program:
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For every module, you'll go through a dedicated Chapter of the eBook that illustrates the steps to be taken to build the foundation of your promotion and income strategy
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Through homework assignments, you'll respond to questions that spark creative ideas, pinpoint strengths and weaknesses, set SMART goals and actionable work packages, and guide decision-making.
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You'll be given access to valuable resources from seasoned artists and professionals for inspiration.
This is an action-learning program to help you discover and communicate the true essence of your music and personal brand effectively, and start building a community of loyal fans to support your efforts.
As your dedicated coach, I'll personally guide you through each module (one per week/month), ensuring you grasp key concepts to design your marketing mix.
6 MODULES
Eric E. van Monckhoven
Many experts are expecting the global economy to WORSEN in 2024 - not get better. This means that if you're in business at all --- music or otherwise --- you must, more than ever before, strengthen your FOUNDATIONS by focusing on the following:
Build a Strong Online -Presence
To help people find you
Reinforce your Brand Identity and Storytelling
To engage attract, engage with, and give value to your audience
Revamp your Website and E-shop
To ease the customer journey so that they buy and continue to buy your products and services
Increase your Mailing List
To keep people in the loop and monetise
Make sure all your Music & Art Works are properly registered
To collect all your royalties
These are the things you should really focus on.
It will require increasing your non-musical skills.
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The MUSIC ARTIST BLUEPRINT is meant to help you guide your efforts on this journey.
Weekly tips on Substack
WHAT TO EXPECT IN 2024
Tell me about you, your preoject, your most pressing questions. We'll schedule a call!
MUSIC ARTIST BLUEPRINT HOME
With Eric's support, we've been able to start meeting our fans internationally, improve our visibility, and made more professional connections.
New doors opened!
Thanks to Eric, we are slowly getting a clear vision on what steps to be taken in order to get bac on our feet.
