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The Music Artist Blueprint (MAB)

The Music Artist Blueprint (MAB) is a dynamic 6-week coaching curriculum designed to empower emerging artists with the essential tools for effective self-promotion, discovery readiness, and music project launch.

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WHY?

The Battle for Attention & Monetizing Your Craft

Many experts expect the music sector to become even more competitive. With over 12 million artists on Spotify, putting your name out there and building a sustainable career requires solid foundational steps, including:

• Developing an entrepreneurial mindset

• Identifying niche markets to target your audience

• Building a strong musical identity and compelling brand

• Creating an engaging storytelling

• Defining the perfect marketing mix

• Understanding business modeling

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The Music Artist Blueprint is specifically designed to introduce you to this essential journey and guide your steps.

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HOW?

Your Path, Your Choice

We offer two distinct pathways to fit your unique needs and budget:

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Option 1: The MAB Online Course (Self-Paced)

• Your Journey: Dive into the core MAB curriculum at your own pace. This comprehensive online course provides all the foundational knowledge to strategically build and promote your music career.

• What's Included:

  • The MAB eBook: Access to all 6 detailed chapters, packed with insights and strategies.

  • Actionable Homework Assignments: Exercises designed to spark creative ideas, pinpoint strengths and weaknesses, set SMART goals, and guide decision-making.

  • Exclusive Resources: Gain access to valuable content from seasoned artists and industry professionals for inspiration and practical application.

• Ideal for: Artists who prefer to learn independently, are highly self-motivated, and are looking for a comprehensive guide they can work through at their own rhythm.

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Option 2: The MAB Full Coaching Program (Personalized 1x1 Support)

• Your Guided Transformation: This premium program includes everything from the MAB Online Course, plus dedicated, personalized coaching designed to maximize your results and accelerate your progress.

• What's Included:

  • All MAB Online Course Content: The eBook, homework assignments, and exclusive resources.

  • 6 x Personalized 1-on-1 Coaching Sessions: (One per module, scheduled weekly or as agreed). As your dedicated coach, after discussing your objectives and needs, I'll personally guide you through each chapter, ensuring you grasp key concepts and feel empowered to ask questions.

  • Objective-Based Guidance: Each session will be tailored to your specific goals and challenges, helping you apply the MAB principles directly to your unique project.

  • Outcome Evaluation: Together, we'll evaluate your progress, refine your strategies, and discover what's truly effective for you.

  • Continuous Support: Beyond the sessions, you'll have ongoing access to me for support and clarifications throughout the 6 weeks.

• Ideal for: Artists seeking dedicated accountability, tailored feedback, direct problem-solving, and accelerated growth with expert personalized guidance.

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WHAT?

Your Empowered Outcomes

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Upon Completing the Program:

You'll gain practical mastery in:

• Navigating Industry Mechanics: Gaining a better understanding of how the music industry operates (with a focus on Europe's world/folk/jazz music ecosystems) .

• Target Audience Discovery: Learning how to identify your target audience and build your contact/mailing lists. 

• Unique Brand Development: Crafting your compelling musical and personal brand identity.

• Engaging Storytelling: Developing narratives that deeply resonate with your audience.

• Strategic Marketing Mix: Articulating and implementing your most effective marketing strategies.

• Sustainable Business Modeling: Designing business model canvases adapted to your unique value propositions and offerings.

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Throughout the Program:

Every module is designed to:

• Cultivate Strategic Mindset: Fuel your mind with innovative ways to look at yourselves and the music ecosystem, helping you plan, build, and grow your career strategically.

• Drive Actionable Growth: Through homework assignments, you'll respond to questions that spark creative ideas, pinpoint strengths and weaknesses, set SMART goals, and define actionable work packages to guide decision-making.

• Inspire & Resource: You'll be given access to valuable resources from seasoned artists and professionals for inspiration and practical application.

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MAB is an action-learning program built to help you discover and effectively communicate the true essence of your music and personal brand.